Photo by Nathan Dumlao on Unsplash

Many CRO experts will warn you against trusting your gut when it comes to experimentation. After all, conversion rate optimisation is a practice heavily focused on data, numbers, and statistics. However, there is an argument for following your gut instincts; research has proven that our brain subconsciously notices changes in patterns which have proven to be valid and sometimes lifesaving.

True, utilising your innate intuition when running experiments is unlikely to save lives, but I believe there’s a place for listening to what your gut is trying to tell you in the world of conversion rate optimisation.

Elise Maile

UX, Conversion Rate Optimisation and Personalisation specialist.

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